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Primary Greatness Paperback Book

Item #: prod4890012

Primary Greatness Paperback Book

Item #: prod4890012
Now: USD $17.99
Availability: In Stock
Adding to cart… The item has been added
availability_81435 In Stock
Dimensions 5.50'' W x 8.38'' H x 0.60'' D
Product Type Book
Brand Simon & Schuster Inc
Weight 0.45 LBS

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by the burdens we carry. The idea of living a “great life” can seem like a distant dream.


Stephen R. Covey–the late, legendary author of The 7 Habits of Highly Effective People–believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness–integrity, responsibility, and contribution–far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success”.


In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders, Primary Greatness once again delivers classic Covey advice in a concise and reader-friendly way.